How To Attract Your Perfect Clients

There are many practical and tactical steps you can take to attracting the right clients for you and your business, but if you’ve been around here long you know I’m more about mindset. Because mindset is what PRECEDES actions. It is the place that tactical and practical steps are born, and it informs where they end up!

As a branding and design professional for over 20 years, I have learned all kinds of nuances about the art of attraction, but the problem with that most of the time, is that you skip the step of determining exactly who you want to attract, and WHY you want to attract them, and even more importantly than that… and to WHAT END?

And that, my friends, is UBER important.

Because oftentimes who you think you want to attract, and the reasons why, and to what end, are based entirely on other people’s rules, meaning what you’ve learned or been told “works best” or “can work for you in your business”, instead of what you really want.

And that is why my #1 hands-down top recommendation for attracting your perfect clients is: BEING MORE TRUE TO YOURSELF.

Say what, Sunni?? That sounds really backward from everything I’ve learned out there! Shouldn’t I try to pin down my ideal client, and get inside their heads, and be more like them so I can attract them? Shouldn’t I try to…